I. Behavioral Risk

(Human Response & Attention Conditions)
These factors assess how an audience is likely to interpret and
react in the first moments of exposure.

ALI — Attention Load Index
Measures how cognitively demanding the asset is at first contact.

EII — Expectation Integrity Index
Evaluates whether the asset delivers on what it appears to promise.

NCI — Narrative Coherence Index
Assesses clarity and logical flow of the core message.

EVI — Emotional Volatility Index
Identifies potential for unintended emotional reactions or
misinterpretation.

CSD — Credibility Signal Density
Evaluates presence and strength of trust-building cues.

CRT — Cognitive Reward Timing
Measures how quickly the audience receives value or clarity

II. Structural Failure Risk

(How the Asset Is Built & Delivered)
‍
These factors evaluate whether the asset is structurally optimized for
its intended channel and format.

SII — Structural Integrity Index
Assesses overall construction and stability of the asset.

HSI — Hook Stability Index
Evaluates strength and clarity of the opening moments.

NCI — Narrative Coherence Index
Assesses clarity and logical flow of the core message.

PDI — Pacing Deviation Index
Measures consistency and rhythm of delivery.

FCF — Format–Channel Fit
Assesses alignment between content format and distribution platform.

CSI — Compression Stress Index
Evaluates how the asset holds up under platform compression and
shortening.

RPI — Rewatchability Potential Index
Measures likelihood of repeat engagement or sustained attention.

III. Commitment & Downside Risk

(Irreversibility & Consequence Exposure)
‍
These factors assess what happens after release—when
interpretation is no longer controllable.

ATE — Audience Trust Exposure
Measures risk of damaging audience confidence or trust.

CDR — Channel Drift Risk
Evaluates potential for misalignment with established audience
expectations.

AMR — Algorithmic Memory Risk
Assesses likelihood of long-term negative classification by platforms.

CIE — Capital Inefficiency Exposure
Measures potential wasted spend due to misinterpretation or poor
performance.

RII — Repeatability Integrity Index
Evaluates whether outcomes can be consistently reproduced across
releases.

IRS — Irreversibility Severity Index
Measures how difficult it would be to recover if the asset is
misinterpreted.

EGF — Enterprise Gravity Factor
Assesses broader organizational or market-level consequences of
failure.